Surfrider Foundation

Surfrider Objectives

Secure media attendance at Surfrider Foundation’s One Ocean Gala in Montauk and generate media coverage in target national and regional media outlets.

Ashley McGee & Co. Role

  • Collaborate with Surfrider to develop press targets, craft the story angle, create a press release, and pitch national and regional media outlets.

  • Secure pre-event media coverage, media attendance, and post event coverage including curated photography, highlights, and exclusive interviews.

  • Respond to media inquiries + secure media coverage in target national and regional outlets.

  • Liaison between media outlets and gala honorees/celebrities/influencers.

  • Lead the photography/videography creative brief, shot list, and on-site point of contact.

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