Surfrider Foundation

Surfrider Objectives

Secure media attendance at Surfrider Foundation’s One Ocean Gala in Montauk and generate media coverage in target, prestigious Hamptons media outlets.

Ashley McGee & Co. Role

  • Collaborated with Surfrider to identify press targets, crafted a press release, and pitched the story to media outlets.

  • Secured media attendance and followed up with media following the gala with a recap including curated photography and highlights.

  • Responded to media inquiries + secured media coverage in target outlets.

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