
Surfrider Foundation
Surfrider Objectives
Secure media attendance at Surfrider Foundation’s One Ocean Gala in Montauk and generate media coverage in target national and regional media outlets.
Ashley McGee & Co. Role
Collaborate with Surfrider to develop press targets, craft the story angle, create a press release, and pitch national and regional media outlets.
Secure pre-event media coverage, media attendance, and post event coverage including curated photography, highlights, and exclusive interviews.
Respond to media inquiries + secure media coverage in target national and regional outlets.
Liaison between media outlets and gala honorees/celebrities/influencers.
Lead the photography/videography creative brief, shot list, and on-site point of contact.





























