Montauk Wild Oysters Co. Objectives
Design a company website to be used for marketing/pr purposes and client bookings.
Pitch and secure experiences for luxury resorts and hotels in the Hamptons (e.g. Marram) and their guests - hosted by Montauk Wild Oysters Co. Founder, Paul Brooke.
Pitch, secure, and produce a Wild Oyster Shucking + Perfect Pairings experience for Gurney’s Montauk Resort execs and press - hosted by Founder, Paul Brooke.
Pitch and secure media coverage in target media outlets.
Ashley McGee & Co. Role
Website Development
Planned, designed, built, and maintained a new website.
Delivered a site that is functional, visually beautiful, and aligned with the objectives.
Created a website tree and navigation to outline the structure and user journey.
Crafted layouts, color palette, font, and imagery that aligned with the goals.
Ensured that the website is intuitive and easy to navigate.
Set up and managed email marketing, mailing list, and more.
Structured content and metadata to improve search engine optimization.
Tested quality assurance, identified and fixed any issues in functionality or design.
Secured a domain, set up web hosting, and deployed the website.
Monitored the site and addressed any issues post-launch.
Added new content and features as needed.
Marketing
Planned and implemented marketing/press communications across various platforms and mediums (digital, IRL) to promote the brand, business, product, events, and Founder/Owner.
Managed email marketing campaigns and mailing lists.
Press Communications
Crafted and distributed press releases and media kits.
Pitched stories/announcements to regional media outlets.
Secured media coverage and ensuring accurate reporting.
Responded to media inquiries.
Experiences / Events
Planned and executed an event at Gurney’s Montauk Resort.
Prepared a proposal for Gurney’s approval and managed Gurney’s communications.
Negotiated agreement and ensured the services aligned with high quality standards.
Secured venue location that aligned with the goals and requirements.
Planned layout for optimal use of space.
Developed and managed schedule, budget and contractor.
Organized talent/speaker and the interactive experience.
Managed VIP services.
Provided hospitality services, including food, beverage, and more.
Ensured smooth on-site operations, including setup and breakdown.
Supervised event staff, volunteers, and contractor during the event.
Gathered feedback from Gurney’s for post-event analysis.
Project Management + Production
Defined the scope of work, goals, and deliverables
Managed the entire project, technical execution, logistics, and ensured the deliverables were produced at the highest quality and aligned with client expectations.
Designed and implemented work streams that enabled the team to operate as efficiently and productively as possible.
Serving as a liaison between client, team members, collaborators or vendors.
Scheduled creative reviews and approvals, gathered client feedback, and coordinated revisions.
Communicated regularly with client, providing updates and next steps.
Documented lessons learned for future projects.
